NOT JUST CEREAL™ is a revolution in snacking. Today, cereal is no longer just a breakfast food; people of all ages crave cereal at meal-times and to satisfy their all-day snacking desires. NOT JUST CEREAL has taken America's passion for cereal to a whole new level, by chocolate coating your favorite cereals in a ground-breaking product. Now, the vitamin-fortified, luscious grains of Fruity O's, Cinnamon Crunch, Toasted Rice and Honey Oats are drenched in a mouth-watering chocolate coating and packaged in small easy-to-carry packs!

NOT JUST CEREAL...The Anytime, Anyplace, Anywhere Cereal Snack! Find us in Walmart... in the candy aisle.

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